Ask Mr. D - Search Engine Keywords
Dear Mr. D,
My partner and I have a website that puts
together all kinds of tours of Mexico for
people. I think we have great products
at great prices. We have a great website
that cost us a lot of money to have designed.
There's just one problem, we are getting
very little traffic. So, I'm sure you can guess
that we aren't making any money.
It is our understanding that search engines
can bring a lot of traffic to a site, but that
hasn't been our experience. We have listed
our site with several of the pay-per-click
engines and we have a top listing with all
of them with the key phrase "Mexico Vacation
Tours." But we are only getting a few hits
a week. We don't know what's wrong.
Signed,
Defeated
--------------------------------------
Dear Defeated,
I am surprised you are getting any hits at
all. Your key phrase is too narrow for most
surfers to find.
You need to list your site under the keywords:
travel, tours, vacations, Mexico, Mexico
vacations, Mexico City, Mexico City vacations
and several other keywords and phrases along
those lines. I wager you can come up with forty
or fifty good listings for your site, if you put your
mind to it. Just be sure each keyword or phrase ......
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